About us

We make the kind of videos we wanted for our own kids

Calm songs, kind stories, characters worth remembering — in the languages our families actually speak at home.

Why Pikwing exists

Pikwing started at home. We are parents of three, and like every parent we only ever wanted the best for our children — videos with real quality, that teach something worth knowing, and that leave them happy rather than wound up.

We kept searching, and too often found the opposite: faster cuts, louder hooks, brighter flashes, and very little to actually learn. So one evening we decided to stop searching and start making.

The songs are slow enough to sing along to. The stories end somewhere gentle. Nothing jumps out, nothing shouts. If your child falls asleep halfway through, we consider that a success rather than a failure.

The rule we never break

Every Pikwing video is watched first by our own three kids. Only when they love it, happily sing along and learn something new do we share it with your family. Our little ones are always our first and most important audience.

Our own characters — classic rhymes and brand-new songs

Zara, Rio and the rest of the squad belong to Pikwing. You'll hear the classic nursery rhymes every family knows, sung our way, alongside new songs and stories we write ourselves. Every recording, every voice and every frame of animation is made by Pikwing — so a video you loved last month will not vanish over someone else's copyright claim, and the same friends turn up in Tamil, Telugu and Arabic exactly as they do in English.

Six languages, on purpose

Children in the Gulf and across South India grow up between languages. A child might speak Malayalam at home, hear Arabic outside and learn English at nursery. Rather than making one English channel and dubbing it as an afterthought, we build each language its own pair of channels — one for rhymes, one for stories — so nothing is buried in a playlist your child never reaches.

How a Pikwing video gets made

  • Write. A topic with something to learn in it — a colour, a number, a habit — and lyrics short enough to remember.
  • Compose. A bright, unhurried melody. Clear diction over clever production.
  • Animate. The squad, drawn from our own character library so nobody changes face between shots.
  • Kid test. Watched end to end with our own three kids. Did they sing along? Did they learn something? Did they ask for it again? Only then does it go anywhere near upload.

What we promise parents

  • Every video is marked Made for Kids on YouTube.
  • No jump scares, no sudden volume changes, no flashing sequences.
  • No characters, recordings or animation borrowed from anyone else.
  • Every song is also on Spotify, Apple Music, Amazon Music and other music apps, for screen-free listening.
  • Nothing on this website tracks your child. There is no login and nothing to sign up for.

Watch it, or just listen

Not every moment needs a screen. All our songs are on Spotify, Apple Music, iTunes, Amazon Music and the other big music apps, so your little one can sing along in the car, on a flight or at bedtime with the screen switched off. See where to listen →

For business, licensing or brand enquiries, write to business@pikwing.com.

The squad

Six best friends, twelve channels

They appear in every language, so a child who knows Rio in English still knows Rio in Hindi.

Zara

Zara

Leads the way!

Rio

Rio

Sings it loudest!

Ali

Ali

Always ready!

Meena

Meena

Counts it twice!

Leo

Leo

Spots birds first!

Max

Max

Asks “But why?”